As contemporary citizens of a fast-paced world which negotiates with transforming realities on an everyday basis, we are both shaping and being shaped by multiple media platforms and communication channels. The interaction with various forms of print, electronic, cyber and digital media around us has led to opinion-building and made our voices reach out, bringing in changes. This book arises out of this understanding and seeks to address pivotal topics pertaining to media and communication — the concept and definition of mass media and its related platforms; typology of mass media comprising of print, broadcast, and digital media; advertising and its relation to mass media; the reach and impact of cyber and new media in the present day and content creation on multiple media platforms. Curated specifically for the students of ‘Media and Communication’ paper across all three years, this insightful and well-compiled collection of critical essays, case studies and supplementary material offers diverse perspectives that can cater to the general reader as well. The book goes beyond fulfilling curriculum-based needs to offer deep engagement with the discourse of media and propel questions for critical thinking and research.
Film and Media Studies
25.00” x 3.00” x 15.00"
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